本期文化与新闻传播学术研究共检索到英文相关文献189篇，研究热点主要集中在探索澳大利亚社区体育中女性的体育经历与身份认同、乒乓球文化价值观的比较分析、体育迷的社交媒体参与度与团队认同感等方面。检索结果如下：1）关键词共词分析。提取关键词1024个，经过数据清洗后关键词有923个，词频为3及以上的关键词有19个，累计百分比为9.86%，高频关键词有体育、社交媒体、体力活动、足球、运动员等，生成可视化知识图谱（见下图）。2）来源期刊分析。涉及期刊123种，其中载文3篇及以上的期刊有16种，累计百分比为40.2%，刊载文化与新闻传播前三位的期刊分别为：COMMUNICATION & SPORT（JCR学科分区Q1、Q2），INTERNATIONAL REVIEW FOR THE SOCIOLOGY OF SPORT（JCR学科分区Q2、Q1），INTERNATIONAL JOURNAL OF THE HISTORY OF SPORT（JCR学科分区Q1、Q1）。3）交叉学科分析。引用文献总计11780篇，最多的频次为9次，其次是7次，这两篇文献分别是：Reflecting on Reflexive Thematic Analysis、A Systematic Review of the Psychological and Social Benefits of Participation in Sport for Children and Adolescents: Informing Development of a Conceptual Model of Health through Sport。4）学术关注度分析。文献级别用量最多的是15次，排名前三位的文献分别为Routine Exploitation or Dramatic Portrayals? How Violence Against Nonhuman Animals Gains Institutional Recognition、Perception and Drivers of Cultural Ecosystem Services in Waterfront Green Spaces: Insights from Social Media Text Analysis、Engaging Head and Heart: Effect of Marketer-generated Content on Social Media Engagement。
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Zhang ZZ, He K, Fang XD. Carrying Two Flags? How Social Media Users Perceive the Identity Negotiation Process of Third Culture Athletes[J]. COMMUNICATION & SPORT, Apr 2025.
ABSTRACT:
This study introduces the concept of "Third Culture Athletes" (TCAs) and explores how their identity negotiation processes are perceived on Chinese social media, focusing on how social media users shape perceptions of these athletes' identities. Through critical discourse analysis of 3327 comments about Eileen Gu and 1181 comments about Tomokazu Harimoto on Zhihu, the research identifies four stages of perceived identity negotiation: anchoring, catalysis, renegotiation, and dynamic equilibrium. The findings indicate that while social media platforms carry the discourse of globalism, they also amplify the polarization of nationalist opinions. This research offers new insights into cross-cultural identity negotiation theory and provides practical implications for athletes, sports organizations, and social media platforms in managing multicultural identities.
02
Luo Y, France TJ, Moosbrugger M, et al. Comparative Analysis of Cultural Values on Table Tennis: A Qualitative Study Among Chinese and American Graduate Students[J]. PERCEPTUAL AND MOTOR SKILLS, May 2025.
ABSTRACT:
The purpose of this study was to examine the cultural values attached to table tennis by American and Chinese graduate students. Through semi-structured interviews, students' experiences and attitudes on table tennis were explored (N=6). The results showed that Chinese students associated table tennis with entertainment, accessibility, socialization, popularity, national pride, and satisfaction. American students expressed feelings of inclination, entertainment, competitiveness, marginalization, and dissatisfaction toward the sport. These values were shaped by both physical and virtual experiences, with media acting as a bridge to distant narratives of the sport. The findings of this study aid in fostering a mutual comprehension of the cultural values associated with table tennis, as perceived by college graduate students from both nations.
03
Timperley ZL, Phillips MJ. Beyond the Game: Exploring Women’s Sporting Experiences and Identities within Australian Community Sports[J]. SPORT IN SOCIETY, Apr 2025.
ABSTRACT:
Women are underrepresented in community-based sports and experience gender-based challenges to their sport participation, experiences, and identities. This qualitative study explores how women's experiences inform the construction of their sporting identities and how gender shapes their sporting experiences. Thirteen Australian women aged 22 to 75 from diverse community-based sports participated in semi-structured interviews. Utilizing a social constructionist and critical feminist framework, our engagement in reflexive thematic analysis constructed three interrelated themes. The findings showcase the embeddedness of hegemonic gender norms, attitudes, and inequities within women's community-based sports and how these can challenge women's engagement, advancement, and identities as sportswomen. The importance of community-based sports as a site for women's empowerment, gender norm negotiation and identity transformation are also highlighted. To promote women's inclusion in community-based sports, organizational practices, policies, and structures must be developed to carefully consider and support women players' distinct needs, experiences, and identities and promote gender-inclusive and welcoming sports cultures.
04
Wakefield L, Bennett G, McClung S. Are Sport Team Brands Unique? The Effect of Product Category and Marketing Orientation on Engagement Intentions among Cultural Brands[J]. MARKETING INTELLIGENCE & PLANNING, Apr 2025.
ABSTRACT:
Purpose - Sport team brands seem to be a unique, yet marketing research comparing differences between sport team brands and other cultural brands is non-existent. Applying relationship marketing theory, this research aims to demonstrate how relational and transactional marketing influence engagement intentions with sport teams differently than other cultural brands. Design/methodology/approach - Experimental design was used to test the hypotheses. Study 1 was a lab study and Study 2 was a field study. The lab study employed a 4 (category of brand: sports teams/restaurants/clothing/musicians) x 2 marketing orientation (relational/transactional) between-subjects design to test differences in engagement intentions. The field study compared engagement intentions for an e-newsletter between a sports team brand a nearby retailer. Findings - Across two experiments, six product categories and hundreds of brands, results indicate sport team brands effectively execute a balanced marketing orientation, finding similar (high) engagement intentions when presented with a relational or transactional offer. On the other hand, consumers have an imbalanced marketing orientation with other cultural brands, intending to engage significantly more or less with brands in other product categories (restaurant, clothing, music and specialty food) depending on whether the offer was relational (e.g. media content) or transactional (e.g. coupons). Originality/value - To the best of the authors' knowledge, this is the first study to test differences between sport and other product categories of cultural brands in experiments. It also provides empirical evidence for Christy et al. (1996) conceptualization of a balanced marketing orientation.
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Choi SM, Brown-Devlin N, Jin, EJ. Connecting Through Fear of Missing Out (FoMO): Social Media Involvement and Team Identification Among Sports Fans[J]. COMMUNICATION & SPORT,May 2025.
ABSTRACT:
This study explores how FoMO fosters sports fan attachment and enhances team identification in the context of online sports fandom. Grounded in social capital theory and social identity theory, this paper investigates how sports fans' experiences with FoMO activate socially driven behaviors, particularly social media involvement, which build attachment to sports and deepen team identification. An online survey of 451 U.S. based participants revealed that FoMO strongly correlates to social media involvement, which in turn enhances sports attachment and team identification; additionally, a moderating effect was observed among sports fans with moderate to high levels of bridging social capital, suggesting that fans with broader weak-tie networks gain more from FoMO-driven engagement. These findings reframe FoMO as a prosocial motivator within digital fan communities. The research also provides theoretical insights into FoMO's role in identity-building and recommends practical approaches for sports organizations to boost long-term fan engagement.
06
Meier HE, Tickell S, Krüssmann D. From Marriage in Heaven to Lock-In? Examining Mediatization of Winter Sports by Public Service Broadcasters[J]. COMMUNICATION & SPORT, Apr 2025.
ABSTRACT:
Digital disruption heavily impacts production, distribution and consumption of sport entertainment. The once symbiotic relationship between sport and linear TV faces far-reaching challenges. This applies also to the specific cooperation between niche sports and public service broadcasters (PSBs), which has evolved in Europe. In exchange for far-reaching mediatization efforts, winter sports gained considerable exposure and audience reach. The current contribution aims to provide evidence for the claim that digital disruption can put the future of winter sport as media sport at risk since the PSBs fail to attract younger audiences. In result, winter sports seem to be subject to a lock-in effect as the cooperation with the PSBs still provides several benefits while no definitive new media model for niche sports has emerged.
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Ferrucci P, Figueroa E. ‘At This Point, I Have No Idea’: Determining a Sports Journalist in the 2020s[J]. JOURNALISM, Apr 2025.
ABSTRACT:
This study utilizes interviews with 37 full-time, professional sports journalists to understand how they construct their identity. With social identity theory as a framework, the study found that access, organizational backing, and role conception represent characteristics essential to being a sports journalist (the in-group). While the journalists also identified what they considered business reporters, social media personalities, and non-objective analysts as characteristics that, in some cases, exclude persons from calling themselves sports journalists (the out-group). These results are then interpreted through the framework of social identity theory, boundary work and professional identity.
08
Lim HE. Commodification of US Youth Sport: a Critical Analysis through Adorno’s Culture Industry Concept[J]. SPORT EDUCATION AND SOCIETY, Apr 2025.
ABSTRACT:
Youth sport in the United States has transformed from a developmental educational activity into a profit-driven enterprise because of its commercialization and commodification. This study examines these changes through Theodor Adorno's concept of the culture industry, which critiques the commodification and standardization of cultural activities. Using this lens, the paper conceptually reviews how the prioritization of early specialization, performance metrics and profit motives has marginalized intrinsic enjoyment, creativity and holistic development in youth sport. Furthermore, it introduces the concept of sustainable sport as a viable alternative, emphasizing inclusivity, ethical engagement and long-term athlete well-being. The findings highlight the tension between market-driven and community-oriented models and propose actionable strategies for stakeholders to resist commodification while fostering meaningful developmental experiences.
09
Weston PW, Clark L. Media Portrayal of Sports Betting in Canada before and after Federal Bill C-218[J]. INTERNATIONAL GAMBLING STUDIES, Jun 2025.
ABSTRACT:
In 2021, Federal Bill C-218 allowed the legalization of single-event sports betting in Canada. The rationale and repercussions of Bill C-218 received substantial media coverage. We sought to characterize the themes and voices that were present in Canadian newspaper coverage of sports betting, using the Canadian News-stream database to identify print articles published in two time periods, before (Jan 2020-June 2021) and after (July 2021-Dec 2022) the bill was passed. We coded articles for seven main themes, associated sub-themes, and voices. In 146 articles, dominant themes were Legality (85.6%) and Industry Change (83.6%). Although Technology (52.7%) was well represented, discussion of In-Play Betting as a sub-theme was coded in only 21.9% of articles. Gambling Harm and Reform were less represented, in less than a quarter of articles. In terms of voices, Industry representatives (70.5%) were most frequent. Few articles featured voices of Academics, Treatment Providers/NGOs, and people with Lived Experience of gambling harms. We argue that the Canadian media coverage of the legalization of sports betting has emphasized the corporate and economic impacts, with less attention to the risks of harm associated with the expansion of sports betting, and changes to the underlying gambling product.
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